Chef Hamblin
Role
Creative Director
Scope
Brand design
Product design
Collateral
The Challenge
Chef Hamblin is a chef based in Brooklyn operating out of a small to medium sized living room. Not entirely sure what the health grade would be, but I'm guessing a strong A.
When a client says "do whatever you want," it's either the best thing in the world or the worst. I went with it and came up with something bold yet simple. Everything from the color palette to the mark conveys a welcoming feel, since this is purely delivery based.
And what is "FWAH" you ask? It's... FWAH.
Making a home kitchen feel like a restaurant brand
Chef Hamblin
Role
Creative Director
Scope
Brand design
Product design
Collateral
The Challenge
Chef Hamblin is a chef based in Brooklyn operating out of a small to medium sized living room. Not entirely sure what the health grade would be, but I'm guessing a strong A.
When a client says "do whatever you want," it's either the best thing in the world or the worst. I went with it and came up with something bold yet simple. Everything from the color palette to the mark conveys a welcoming feel, since this is purely delivery based.
And what is "FWAH" you ask? It's... FWAH.
Making a home kitchen feel like a restaurant brand
Chef Hamblin
Role
Creative Director
Scope
Brand design
Product design
Collateral
The Challenge
Chef Hamblin is a chef based in Brooklyn operating out of a small to medium sized living room. Not entirely sure what the health grade would be, but I'm guessing a strong A.
When a client says "do whatever you want," it's either the best thing in the world or the worst. I went with it and came up with something bold yet simple. Everything from the color palette to the mark conveys a welcoming feel, since this is purely delivery based.
And what is "FWAH" you ask? It's... FWAH.
Making a home kitchen feel like a restaurant brand
Chef Hamblin
Role
Creative Director
Scope
Brand design
Product design
Collateral
The Challenge
Chef Hamblin is a chef based in Brooklyn operating out of a small to medium sized living room. Not entirely sure what the health grade would be, but I'm guessing a strong A.
When a client says "do whatever you want," it's either the best thing in the world or the worst. I went with it and came up with something bold yet simple. Everything from the color palette to the mark conveys a welcoming feel, since this is purely delivery based.
And what is "FWAH" you ask? It's... FWAH.
Making a home kitchen feel like a restaurant brand
Building out the brand was an opportunity to create a visual language rooted in craft and materiality. I developed texture patterns inspired by the physical process of cooking: flour-dusted cutting boards, knife-scored wood, worn surfaces.
The textures work across packaging, digital assets, and collateral, keeping the brand grounded in the tactile reality of food preparation.
Building out the brand was an opportunity to create a visual language rooted in craft and materiality. I developed texture patterns inspired by the physical process of cooking: flour-dusted cutting boards, knife-scored wood, worn surfaces.
The textures work across packaging, digital assets, and collateral, keeping the brand grounded in the tactile reality of food preparation.
Building out the brand was an opportunity to create a visual language rooted in craft and materiality. I developed texture patterns inspired by the physical process of cooking: flour-dusted cutting boards, knife-scored wood, worn surfaces.
The textures work across packaging, digital assets, and collateral, keeping the brand grounded in the tactile reality of food preparation.
Building out the brand was an opportunity to create a visual language rooted in craft and materiality. I developed texture patterns inspired by the physical process of cooking: flour-dusted cutting boards, knife-scored wood, worn surfaces.
The textures work across packaging, digital assets, and collateral, keeping the brand grounded in the tactile reality of food preparation.
