A Conversation about Fatherhood
A live conversation between President Barack Obama and comedian Roy Wood Jr. about modern fatherhood co-presented by Fatherly and The Dad.
I created the event branding, social assets, and video graphics that brought both brands together for a special conversation exploring fatherhood from personal and presidential perspectives.
The challenge: create a visual identity that honored both brands while standing on its own as a distinct event.
We worked with Obama's team to create the promotional assets, exploring concepts that ranged from polished and presidential to playful. We landed on playful, given the casual nature of the conversation.
The layout emphasized back and forth dialogue, with a color palette that felt inviting and approachable. Less formal presentation, more actual conversation.
Video assets were the primary deliverables. With multiple participants across different conversation setups, the system needed flexibility to accommodate varying formats without losing consistency.
