Magnet Theater
Role
Creative Director
Scope
Brand design
Branded merchandise
Theater Collateral
The Challenge
Magnet Theater is a performance space and training ground for comedic talent in New York City. Open since 2005, they wanted to strengthen their brand and develop a unique voice that reflected what set them apart.
The strength of Magnet versus other NYC theaters is the sense of belonging. It feels personal, light, familial. The mark needed to capture that warmth. More like a stamp than a rigid logo, something that felt like it had been pressed into place by hand.
Bringing structure to spontaneity
Magnet Theater
Role
Creative Director
Scope
Brand design
Branded merchandise
Theater Collateral
The Challenge
Magnet Theater is a performance space and training ground for comedic talent in New York City. Open since 2005, they wanted to strengthen their brand and develop a unique voice that reflected what set them apart.
The strength of Magnet versus other NYC theaters is the sense of belonging. It feels personal, light, familial. The mark needed to capture that warmth. More like a stamp than a rigid logo, something that felt like it had been pressed into place by hand.
Bringing structure to spontaneity
Magnet Theater
Role
Creative Director
Scope
Brand design
Branded merchandise
Theater Collateral
The Challenge
Magnet Theater is a performance space and training ground for comedic talent in New York City. Open since 2005, they wanted to strengthen their brand and develop a unique voice that reflected what set them apart.
The strength of Magnet versus other NYC theaters is the sense of belonging. It feels personal, light, familial. The mark needed to capture that warmth. More like a stamp than a rigid logo, something that felt like it had been pressed into place by hand.
Bringing structure to spontaneity
Magnet Theater
Role
Creative Director
Scope
Brand design
Branded merchandise
Theater Collateral
The Challenge
Magnet Theater is a performance space and training ground for comedic talent in New York City. Open since 2005, they wanted to strengthen their brand and develop a unique voice that reflected what set them apart.
The strength of Magnet versus other NYC theaters is the sense of belonging. It feels personal, light, familial. The mark needed to capture that warmth. More like a stamp than a rigid logo, something that felt like it had been pressed into place by hand.
Bringing structure to spontaneity
As my sketches make clear, this was a fun logo to work on. I really got to play in a way that felt easy to connect with. As a rule, I only sketched in the hours after I left the stage after a class or showcase. I wanted to capture the energy I felt when leaving the stage. The energy is inspiring
As my sketches make clear, this was a fun logo to work on. I really got to play in a way that felt easy to connect with. As a rule, I only sketched in the hours after I left the stage after a class or showcase. I wanted to capture the energy I felt when leaving the stage. The energy is inspiring
As my sketches make clear, this was a fun logo to work on. I really got to play in a way that felt easy to connect with. As a rule, I only sketched in the hours after I left the stage after a class or showcase. I wanted to capture the energy I felt when leaving the stage. The energy is inspiring
As my sketches make clear, this was a fun logo to work on. I really got to play in a way that felt easy to connect with. As a rule, I only sketched in the hours after I left the stage after a class or showcase. I wanted to capture the energy I felt when leaving the stage. The energy is inspiring
I created every asset with the goal of building a visual language that felt as approachable as the school itself. This wasn't a place you come to chase a pipeline to SNL. You came here to find community. To connect.
I created every asset with the goal of building a visual language that felt as approachable as the school itself. This wasn't a place you come to chase a pipeline to SNL. You came here to find community. To connect.
I created every asset with the goal of building a visual language that felt as approachable as the school itself. This wasn't a place you come to chase a pipeline to SNL. You came here to find community. To connect.
I created every asset with the goal of building a visual language that felt as approachable as the school itself. This wasn't a place you come to chase a pipeline to SNL. You came here to find community. To connect.
