Making a home kitchen feel like a restaurant brand
Chef Hamblin is a chef based in Brooklyn operating out of a small to medium sized living room. Not entirely sure what the health grade would be, but I'm guessing a strong A.
When a client says "do whatever you want," it's either the best thing in the world or the worst. I went with it and came up with something bold yet simple. Everything from the color palette to the mark conveys a welcoming feel, since this is purely delivery based.
And what is "FWAH" you ask? It's... FWAH.
Building out the brand was an opportunity to create a visual language rooted in craft and materiality. I developed texture patterns inspired by the physical process of cooking: flour-dusted cutting boards, knife-scored wood, worn surfaces.
The textures work across packaging, digital assets, and collateral, keeping the brand grounded in the tactile reality of food preparation.
