Magnet Theater is a performance space and training ground for comedic talent in New York City. Open since 2005, they wanted to strengthen their brand and develop a unique voice that reflected what set them apart.

The strength of Magnet versus other NYC theaters is the sense of belonging. It feels personal, light, familial. The mark needed to capture that warmth. More like a stamp than a rigid logo, something that felt like it had been pressed into place by hand.